05.28.26
With practical rain effects, windshield-free camera rigs, and nonstop on-set pivots, Format and ModOp turned a dry football field into a slick summer storm for Nesquik’s latest high-energy spot—
Flip the Spot: How Format Brought Gerber's New Product Into Motion
Format led the production for the campaign, taking inspiration from kid's environments to build a world-flipping visual system built entirely in-camera
Visit Philadelphia Brings History to Life for America’s 250th
Directed by Nic Reader and edited by Daniel Haddaway, Format’s spots blend archival and new footage to celebrate the city’s historic milestones while rallying visitors for 2026 celebrations
Engineering the Invisible: How Format Brought Trane’s 'Building Brilliance' to Life
Format and Red Tettemer O'Connell + Partners' challenge was to translate integrated engineering into a coherent visual narrative.
Format Welcomes Karen Lewellen and Jack Reed for Representation
Karen and Jack join as strategic sales representation partners.
Meet Sammie, the Meat and Cheese Puppet with a Big Mission
Format and Red Tettemer O’Connell + Partners turned Dietz & Watson’s signature products into a lovable puppet with a mission to support No Kid Hungry.
Format, Not Formula: This East-Coast Shop Is the Agency Ally That Always Delivers
In an industry full of self-proclaimed ‘storytellers,’ this production company makes its case through craft, not catchphrases, writes LBB’s April Summers