times square takeover.

Format’s post team brought the impossible to life with stunning VFX work for Sparkling Ice’s Olympics campaign, transforming champion climber Emma Hunt’s ascent into a gravity-defying climb up a giant bottle of Sparkling Ice. Featured on multiple high-impact video billboard in Times Square NYC, the visual was a showstopper—seamlessly blending live-action athleticism with a 3D photo real recreation of the Sparkling Ice product. In close collaboration with Red Tettemer O’Connell + Partners, our team helped create this piece to deliver on the brand’s “Anything But Subtle” promise.