Rain, Rigs, and Removable Windshields

We teamed up with ModOp to bring a rain-soaked burst of energy to life for Nesquik, combining practical rain effects, custom vehicle rigging, and fast-moving camera work into one playful summer storm. Directed by Nic Reader and executive produced by Mike Gualtieri, the shoot transformed a dry soccer field into a glossy, light-reactive set built for motion, music, and controlled chaos.

From removable windshields and in-car camera rigs to precision-timed rain gags and choreography between multiple departments, every setup was designed to keep the spot feeling immersive and alive. The result is a fast, fun 15-second campaign packed with momentum, personality, and the kind of collaborative problem-solving Format thrives on.