Puppet masters.

We teamed up with our friends at RTOP for a little puppet magic on a Dietz & Watson back-to-school campaign in partnership with the admirable (and impactful) organization No Kid Hungry. The brief? “Can you make a puppet out of D&W’s real meat and cheese?” Our answer: Absolutely.

Format brought in RONDEE Productions to help bring “Sammie” to life. With Todd Taylor (RTO+P) and Nic Reader co-directing the creative and Mike Gualtieri leading the production charge, the team pulled off some serious movie magic — crafting beautiful, playful scenes that gave Sammie a voice, delivered a powerful message, and most importantly, helped keep kids fed.