Featured work: “not what it seems” - turkey hill / quench agency
Format had the pleasure of shooting and editing a series of videos for Turkey Hill Ice Cream. In this spot, "Not What It Seems", we highlight Turkey Hill's All Natural Ice Cream. At the start, the viewer is led to believe the bowl of ice cream sits on a deck overlooking a tropical paradise, but as we pull out the truth is revealed! Format was able to flex their technical muscles for this series, shooting this commercial to work in 16x9, 1x1, and 9x16 to fulfill all of our clients' needs.